Menu · No. 3 · 14 loaves · 1.82 kg
Beef & Sweet Potato Supper
Dinner’s served.
Built on lean beef and beef liver, two parts meat to one part liver, with whole eggs, vegetables, fruit, grains and measured minerals. Steam-baked to 74 °C in 130 g loaves and frozen the same day.
On the pouch: Beef · Beef liver · Carrot · Sweet potato · Oats

Every ingredient, and what it does
What each one brings and which part of your dog it feeds. Nothing here is a promise about results; it is what the nutrient is for.
Protein
Lean meat · Chicken thigh, beef or lamb.
The main protein, with all ten essential amino acids dogs need from food. Beef and lamb also bring iron and zinc.
Feeds: Muscles, Coat & skin, Thyroid & energy
Liver · Nature’s multivitamin.
One of the richest food sources of vitamin A, plus vitamin B12, iron, copper and folate.
Feeds: Eyes, Immune system, Heart & blood, Coat & skin
Whole eggs · Protein plus choline.
Complete protein, choline for the brain and nerves, and biotin, a B vitamin used in healthy skin and coat. Cooked, so the biotin stays available.
Feeds: Muscles, Brain, Coat & skin
Vegetables
Carrots · Beta-carotene.
Beta-carotene, which the body turns into vitamin A, plus fibre.
Feeds: Eyes, Immune system
Potatoes · Easy energy.
Cooked potato is a gentle, easy-to-digest starch for energy, and a source of potassium.
Feeds: Thyroid & energy, Heart & blood
Sweet potato · Fibre and beta-carotene.
Fibre for steady digestion, beta-carotene, vitamin B6 and manganese.
Feeds: Gut & digestion, Eyes, Immune system
Kale · Leafy green.
Vitamin K for bones and normal blood clotting, vitamin C, calcium and lutein for the eyes. Same plant family as the collards in the original recipe.
Feeds: Bones, teeth & joints, Immune system, Eyes
Broccoli · Vitamin C and fibre.
Vitamin C, vitamin K and fibre, in a small share of the recipe where it belongs.
Feeds: Immune system, Gut & digestion, Bones, teeth & joints
Fruit
Banana · Potassium.
Potassium for muscles and a steady heartbeat, vitamin B6, and pectin, a soluble fibre that helps firm up stool.
Feeds: Heart & blood, Muscles, Gut & digestion
Mango · Vitamins A, C and E.
A sweet fruit with vitamins A, C and E. No pit or skin, which dogs shouldn’t eat.
Feeds: Immune system, Eyes, Coat & skin
Blueberries · Antioxidants.
Anthocyanins, the antioxidants that make them blue, plus vitamin C, vitamin K and fibre.
Feeds: Brain, Immune system
Grains
Rolled oats · Soluble fibre.
Beta-glucan, a soluble fibre that feeds good gut bacteria, plus slow-burning energy.
Feeds: Gut & digestion, Thyroid & energy, Heart & blood
Barley flour · Fibre and B vitamins.
Whole-grain fibre and B vitamins for turning food into energy.
Feeds: Gut & digestion, Thyroid & energy
Brown rice flour · Gentle energy.
A gentle, easy-to-digest grain with manganese and B vitamins.
Feeds: Thyroid & energy, Gut & digestion
Millet flour · Naturally gluten-free.
A naturally gluten-free grain with magnesium for muscles and B vitamins.
Feeds: Thyroid & energy, Muscles
Oils & seeds
Sunflower oil · Linoleic acid.
High-linoleic sunflower oil supplies linoleic acid, the omega-6 fat dogs can’t make and need for skin and coat.
Feeds: Coat & skin
Fish oil · DHA and EPA.
Omega-3s DHA and EPA: DHA for brain and eye development in puppies, and omega-3s support skin, coat and comfortable joints.
Feeds: Brain, Eyes, Coat & skin, Bones, teeth & joints, Heart & blood
Flax · Plant omega-3 and fibre.
Ground flax brings ALA, a plant omega-3, plus fibre.
Feeds: Coat & skin, Gut & digestion
Lecithin · Choline and good fats.
Phospholipids and choline, and it helps oils mix evenly through the loaf.
Feeds: Brain, Coat & skin
Herbs & flavour
Carob · The dog-safe chocolate flavour.
Carob tastes a little like cocoa but has none of the theobromine that makes chocolate dangerous for dogs. It adds flavour and fibre.
Feeds: Gut & digestion
Parsley · A classic fresh herb.
Vitamins K and C, and a fresh flavour.
Feeds: Immune system, Bones, teeth & joints
Oregano, rosemary, marjoram · Flavour and natural antioxidants.
Kitchen herbs for flavour. Rosemary and oregano carry natural antioxidant compounds.
Feeds: Immune system
Ginger · A warm, settling spice.
Long used as a stomach-settling spice, added in a small measured amount for flavour.
Feeds: Gut & digestion
Garlic · A small amount for flavour.
Garlic is harmful to dogs in large amounts, so ours is a small, fixed amount per batch, set and reviewed with our veterinary nutritionist.
Feeds: Immune system
Nutritional yeast · B vitamins dogs love the taste of.
Torula yeast adds B vitamins and a savoury flavour picky eaters like.
Feeds: Thyroid & energy, Coat & skin
Vitamins & minerals
Kelp · Natural iodine.
A natural source of iodine, which the thyroid needs to set the body’s energy use.
Feeds: Thyroid & energy
Calcium & phosphorus · Strong bones, the right ratio.
Calcium carbonate and food-grade dicalcium phosphate keep calcium and phosphorus in the ratio growing and adult bones need.
Feeds: Bones, teeth & joints
Vitamin C · Antioxidant.
Dogs make some vitamin C themselves; extra works as an antioxidant in the food and the body.
Feeds: Immune system
Vitamin E · Protects the good fats.
An antioxidant that protects the omega oils in the food and in the body’s cells.
Feeds: Immune system, Coat & skin
Vitamin D · Calcium’s helper.
Helps the body absorb and use calcium for bones and teeth.
Feeds: Bones, teeth & joints
Zinc · Skin and coat mineral.
Used in healthy skin, a full coat and immune cells.
Feeds: Coat & skin, Immune system
Iron · Oxygen carrier.
Part of the haemoglobin in red blood cells that carries oxygen.
Feeds: Heart & blood
Selenium · Works with vitamin E.
An antioxidant mineral that works alongside vitamin E and helps the thyroid.
Feeds: Immune system, Thyroid & energy
Salt · A pinch for balance.
A small, measured amount of sodium and chloride for fluid balance and nerve signals.
Feeds: Heart & blood
Guaranteed analysis · estimated
- Crude protein, min
- 9%EST
- Crude fat, min
- 5.5%EST
- Crude fibre, max
- 1.5%EST
- Moisture, max
- 62%EST
- Calcium, min
- 0.45%EST
- Phosphorus, min
- 0.4%EST
- Energy
- 1455 kcal/kgEST
- Per loaf
- 189 kcalEST
EST: every number is our kitchen’s estimate from the recipe sheet. The independent lab panel replaces them the day it arrives, and the feeding guide is rechecked then.
Loaves a day, by weight · estimated
For an adult, spayed or neutered, with daily walks. Your dog’s own number comes from the quiz.
| Weight | Loaves | A day, First Hundred | Regular |
|---|---|---|---|
| 10 lb | 2 | $5.20 | $5.80 |
| 20 lb | 3 | $7.80 | $8.70 |
| 30 lb | 4 | $10.40 | $11.60 |
| 40 lb | 5 | $13.00 | $14.50 |
| 60 lb | 7 | $18.20 | $20.30 |
| 80 lb | 9 | $23.40 | $26.10 |
| 100 lb | 10.5 | $27.30 | $30.45 |
Delivery included. HST added at checkout.
2 minutes, 6 short questions. No. 3 is pre-picked; you can add or swap recipes on the plan page. Not for you? Close the tab; nothing is sent unless you tick a box.